11 Jul

Trading Online Vouchers ( Website Grants)

Trading Online Vouchers ( Website Grants)

With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in e-commerce sales. For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets.

There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this digital reality.

Eligibility Criteria

Vouchers will be available to a maximum value of €2,500 or 50% eligible expenditure (exclusive of VAT), whichever is the lesser;

  •     Voucher approval must be gained prior to incurring any expense;
  •     Own labour is not an eligible expense;
  •     Third party costs only will be considered;
  •     All third party/supplier invoices must contain proper business details (e.g. Tax and Business Registration details).

The vouchers are targeted at businesses with the following profile:

Limited online trading presence;

  •     Less than 10 employees;
  •     Applicants must be registered and trading for minimum of 12 months;
  •     Turnover less than €2million.

Ineligible projects include:

  •     Charitable status;
  •     Commercial semi-state companies;
  •     ”Not for profit” organisations;
  •     Trade associations;
  •     Company representation bodies such as Chambers of Commerce.

What can The Online Trading Vouchers be used for:

  •     The development or upgrade of an e-commerce website such as implementing online payments or booking systems;
  •     Purchase of Internet related software;
  •     Online advertising;
  •     Development of an app;
  •     Implementation of a digital marketing strategy;
  •     Consultation with ICT experts for early stage adopters of online strategy;
  •     Training/skills development specifically to establish and manage an online trading activity.

Vouchers cannot be used for:

  •     Development of brochure websites;
  •     Purchase of non-internet related software;
  •     Anything other than online trading related activity.

Voucher Application

  •     Read the terms and conditions;
  •     Complete and sign application form and return to Local Enterprise Office
  •     Enclose copies of three quotations in respect of each proposed element of work.

Digital Voucher Brochure available here.

Trading Online Voucher – eForm Available (.docx) HERE.

 

Contact Jeremy Cullen, Local Enterprise Office Roscommon on 090 6626263 to find out more information regarding the Trading Online Voucher Scheme.

Contact Local Enterprise Office Mayo on 094 9047555 to find out more information regarding the Trading Online Voucher Scheme.

 

15 May

Are you under threat from Ransomware?

Are you under threat from Ransomware?

What Is Ransomware?

Ransomware is a kind of malicious script or software that installs itself on your computer without your knowledge. Once it’s installed and running, it will lock down your system and won’t allow you to access any files or programs on that computer. Usually, as in this current WannaCry exploit, it will alert you to the lockdown with an impossible-to-ignore pop-up screen which informs you that your computer is being held for ransom. To unlock your system and regain access to the computer being held hostage, the lock screen informs you that you must purchase an unlock tool or decryption key from the hacker.

Where Did This Threat Originate?

In this case, Microsoft has been aware of the vulnerability since March 2017, when it published a Security Bulletin covering the potential risk. According to the Spanish newspaper El Mundo, early indicators seem to point to the attack originating in China, but more information is needed.

How Can You Tell If Your Computer Is Infected?

The most obvious way to tell if your computer has been affected is if you are seeing a ransomware pop-up screen when you start up your computer. But because we don’t know how long the malware sits on your computer or network, not seeing this pop-up isn’t necessarily an indication that you haven’t been infected. The bottom line: if your Windows computer has connected to a shared network, such as those found in schools, public places, cafes and businesses, and you don’t have complete control over every computer on that network and haven’t been keeping Windows up-to-date, your computer may be infected.

How to Protect Yourself From the Vulnerability

According to Microsoft a fix for this vulnerability was released on March 14th for all affected versions of Windows. If you are running Windows and have automatic updates enabled you should be okay. If you don’t and haven’t updated recently you should update to the most recently released version immediately. It is important to note that unsupported versions of Windows, like XP, did not receive this security update. Those systems should either be isolated or shut down.

Please pass this along to your friends and family. Those that are less technical may not have updates auto-enabled, and may need a helping hand updating their operating system.

07 Mar

Know your visits and views

Know your visits and views

Do you know your visits from your views?

There is no doubt Google Analytics can be confusing but this simple definition guide I found on tendenci.com will hopefully clarify some of the terms used. If you still need help or guidance feel free to give me a call on 086 4008087 or email allen@amw.ie and see what Google Analytic’s can do for your website. 

1. Visit – This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.

2. Unique Visit – This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*

3. Page View – This is also called Impression.  Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.

4. Hits – The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1).  A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits.

To give you an example –  Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits. 

 

See more at: https://www.tendenci.com/help-files/meaning-of-hits-visits-page-views-and-traffic-sources-web-analytics-definitions/#sthash.kRtBg5XP.dpuf