Ceramic City
A vast online catalogue of floor and wall tiles, bathroom ware and special offers, with a virtual showroom, powerful navigation and filtering, and SEO that keeps customers finding them.
Ireland's tile specialists since 1968
Ceramic City supplies a massive range of ceramic and porcelain floor and wall tiles for kitchens, bathrooms, hallways and outdoor spaces, along with bathroom furniture, sanitary ware and accessories to complete the look.
With showrooms in Castlebar, Charlestown and Sligo, a commercial division and regular special offers, they needed a website that could carry a huge, ever-changing range and still make it easy to find the perfect tile.
A vast range, easy to explore
Hundreds of tiles in countless sizes, finishes and colours, plus full bathroom ranges. Customers needed to browse it all online as easily as walking a showroom floor.
A massive catalogue
Floor tiles, wall tiles, bathroom ware, accessories and special offers, all in one well-organised store.
Find the right tile fast
Shoppers think in rooms, finishes, looks, colours and sizes. The site had to let them search the same way.
Always up to date
New collections arrive constantly. The range needed to stay fresh and visible in search.
A showroom that never closes
Virtual showroom hero
The homepage leads with a 3D virtual showroom tour, letting customers walk the displays from home before they visit.
Comprehensive navigation dropdown
A mega menu breaks wall and floor tiles down by room, finish, effect, colour and size, with 14 bathroom ware categories from taps and showers to mirrors and lighting.
Vast filtering system
Customers narrow hundreds of products down in a few clicks, from marble-look to wood effect and from 10 x 10 to large-format slabs.
Bathroom ware & accessories
Furniture, suites, baths, shower enclosures, radiators and accessories sit alongside the tiles to complete every project.
Special offers
A dedicated special offers section puts end-of-line deals and promotions in front of bargain hunters.
SEO
Search-optimised category pages, titles and descriptions, plus a regular "What's New" blog, so Ceramic City ranks for the tiles people are searching for.
Every way to find a tile
A sample of the ways customers can browse and filter the Ceramic City range, all built into the main navigation and category pages.
1Room
- Kitchen
- Bathrooms
- Outdoor
- Hallway
2Finish
- Gloss
- Polished
- Satin / Matt
- Lappato
3Effect
- Marble look
- Wood effect
- Concrete look
- Stone look
- Terrazzo
- Hexagonal
- Metro
- Mosaic
- + more
4Colour
- Beige
- Black
- Blue
- Cream
- Green
- Grey
- Pink
- White
- + more
5Size (cm)
- 10 x 10
- 30 x 60
- 60 x 60
- 60 x 120
- 100 x 100
- 120 x 120
- Slabs
- + more
6Slip rating
- Antislip
- R10
- R11
- PTV 36+
Tiles, bathrooms & offers
Each part of the range has its own landing page, packed with inspiration photography and products.
Floor tiles
Kitchen, bathroom, hallway and outdoor floors.
Wall tiles
From metro and mosaic to marble and feature walls.
Bathroom ware
Furniture, showers, taps, baths and accessories.
Outdoor & large format
Slabs and outdoor tiles up to 120 x 120.
Special offers
End-of-line deals and seasonal promotions.
Built to last, looked after for the long term
AMW continually updates the Ceramic City stock range with the latest tiles and collections, keeps special offers current and works on SEO, while hosting and maintaining the site so it stays fast and secure.
Stock & collections
The latest tiles and collections added continually.
Special offers
Promotions and end-of-line deals kept current.
Ongoing SEO
Category pages and content optimised so customers keep finding them.
Running smoothly
A large WooCommerce store kept fast and reliable.
Secure & up to date
WordPress, WooCommerce and plugins kept current.
A long-term partner
One team that knows the site inside out.
Got a big range to sell online?
Talk to us about a catalogue that's easy to browse, easy to keep updated and easy to find on Google.