07 Mar

Know your visits and views

Know your visits and views

Do you know your visits from your views?

There is no doubt Google Analytics can be confusing but this simple definition guide I found on tendenci.com will hopefully clarify some of the terms used. If you still need help or guidance feel free to give me a call on 086 4008087 or email allen@amw.ie and see what Google Analytic’s can do for your website. 

1. Visit – This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.

2. Unique Visit – This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*

3. Page View – This is also called Impression.  Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.

4. Hits – The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1).  A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits.

To give you an example –  Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits. 


See more at: https://www.tendenci.com/help-files/meaning-of-hits-visits-page-views-and-traffic-sources-web-analytics-definitions/#sthash.kRtBg5XP.dpuf