- Eighty-one percent of shoppers research their product online before purchasing.
- Sixty percent begin their search for their products using a search engine
- 61 percent will read product reviews before making any purchase.
- On average, an online shopper will visit 3 websites before making their purchase.
- Retail Sales from shopping online predicted to grow to $370 billion in 2017
- In 2013 57% of Irish Internet users shopped online. This figure has increased steadily since then.
- 71% of online shoppers believe that will get better value than shopping in the high street.
- Mobile ecommerce was up 35% for the first quarter of 2014,compared to the previous year.
This includes purchases made on both mobile phones (8.2% of total) and tablets (10.3% of total). - Mobile Phone add to cart and conversion rates are much lower than Desktop Computers
- 27% of UK online sales in 2014 were made using via a tablet device
- 33% of UK online sales take place in the evening after 6pm
- 47% of all online orders include free shipping
- Visitors are more likely to abandon their shopping cart if free shipping is not offered.
- 51% of people who did not complete a purchase on a mobile device stopped because they did not feel comfortable entering their credit card details
- Which device a visitor uses makes a huge difference to conversion rates:
Desktop is 3.11%, Tablet is 2.59% and Smartphone is 1.01% of conversions in the Fourth Quater of 2013 - 60% of Irish Shoppers who added an item to their shopping cart completed the sale.
- Shoppers aged 18 to 34, spend more money online than other age groups.
- Irish People spend €8.5 million a day online on websites in other countries
- 95% percent of tablet users and 72 percent of smartphone users who make a purchase do so at home.
- 46% of mobile users say they are less likely to comparison shop when using an app.
Source: NAU Soft
