18 Sep

Selling on Line – Some Facts

Selling on Line – Some Facts
  • Eighty-one percent of shoppers research their product online before purchasing.
  • Sixty percent begin their search for their products using a search engine
  • 61 percent will read product reviews before making any purchase.
  • On average, an online shopper will visit 3 websites before making their purchase.
  • Retail Sales from shopping online predicted to grow to $370 billion in 2017
  • In 2013 57% of Irish Internet users shopped online. This figure has increased steadily since then.
  • 71% of online shoppers believe that will get better value than shopping in the high street.
  • Mobile ecommerce was up 35% for the first quarter of 2014,compared to the previous year.
    This includes purchases made on both mobile phones (8.2% of total) and tablets (10.3% of total).
  • Mobile Phone add to cart and conversion rates are much lower than Desktop Computers
  • 27% of UK online sales in 2014 were made using via a tablet device
  • 33% of UK online sales take place in the evening after 6pm
  • 47% of all online orders include free shipping
  • Visitors are more likely to abandon their shopping cart if free shipping is not offered.
  • 51% of people who did not complete a purchase on a mobile device stopped because they did not feel comfortable entering their credit card details
  • Which device a visitor uses makes a huge difference to conversion rates:
    Desktop is 3.11%, Tablet is 2.59% and Smartphone is 1.01% of conversions in the Fourth Quater of 2013
  • 60% of Irish Shoppers who added an item to their shopping cart completed the sale.
  • Shoppers aged 18 to 34, spend more money online than other age groups.
  • Irish People spend €8.5 million a day online on websites in other countries
  • 95% percent of tablet users and 72 percent of smartphone users who make a purchase do so at home.
  • 46% of mobile users say they are less likely to comparison shop when using an app.

Source: NAU Soft

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